The Problem We Saw
Back in 2018, most financial education felt disconnected from reality. People sat through workshops about investment portfolios when they couldn't even build emergency funds. The advice assumed steady incomes and ignored the complexity of modern Australian life.
We decided to start from scratch. What if we built education around real situations – shift workers, single parents, people with student debt, small business owners dealing with seasonal income?
The difference was immediate. When people learned strategies that fit their actual circumstances, they started seeing real progress. Not dramatic overnight changes, but steady improvement that stuck.